About The Kennedy Center
I am certain that after the dust of centuries has passed over our cities, we, too, will be remembered not for victories or defeats in battle or in politics, but for our contribution to the human spirit. - President John F. Kennedy
The Kennedy Center is the nation's cultural center and living memorial to President John F. Kennedy. Located on the banks of the Potomac River in Washington, D.C., the Center presents performances across all genres, and is also home to artistic affiliates Washington National Opera and National Symphony Orchestra.
At the Kennedy Center, we strive to foster belonging and empowerment at work. We are able to advance our mission because of our committed and passionate employees. We are fortunate to be able to leverage their diverse perspectives, life experiences and skills to inform how our workplace can be a safe, transparent, and replenishing community. The Kennedy Center is an equal opportunity employer and does not discriminate against any employee or applicant based on race, religion, gender identity, sexual orientation, disability, veteran status, marital status, pregnancy or related condition, or any other basis protected by law.
Mission Statement: As the nation's performing arts center, and a living memorial to President John F. Kennedy, we are a leader for the arts across America and around the world, reaching and connecting with artists, inspiring and educating communities. We welcome all to create, experience, learn about, and engage with the arts.
Why Join Us
We offer a total rewards package to all full-time employees to include:
Pay Details
The Kennedy Center strives to design equitable compensation programs. The projected salary range for this position is $110,000 - $130,000, commensurate with experience, and includes a comprehensive benefits package. This is the targeted range of possible compensation for this role at the time of posting. This range may be modified in the future. Base pay within the range is ultimately determined by a candidate's skills, expertise, and experience as it relates to the position qualifications and responsibilities.
Job Description
The Director of Public Relations, Institution is responsible for maintaining and positively positioning the public image of the Kennedy Center through local, national, and international media placements, new media, self-generated content and storytelling, and by influencing a range of platforms including the Center's social media and website. The Director will manage the day-to-day media operations of a fast-paced PR office, directing artistic and program announcements, leveraging publicity opportunities, driving media cultivation, and determining positioning of institutional news and issues. The Director will supervise a team of direct reports and be responsible for executing strategic communications campaigns from start to finish for all Institutional public relations programs and events. The Center's two main broadcast and fundraising events are Kennedy Center Honors (annually in December) and the Mark Twain Prize for American Humor (annually in the spring); duties include working collaboratively with internal departments and serving as the chief liaison with Honorees and their support teams, managers, and publicists, broadcasters, as well as securing and managing broad national coverage for both events. In addition to this seasonal work, this position serves as the primary strategist and publicist for other institutional projects that fall outside of the core programmatic areas and will further promote the Center as an important landmark and destination in the United States, to include: international festivals, the new, permanent Art and Ideals: President John F. Kennedy exhibit, special one-off institutional events and partnerships, ongoing publicity for Center leadership and key programmers, support of fundraising events that require visibility, as well as ongoing activity at the REACH, the Kennedy Center's new annex which opened in 2019. This position will also focus on public relations for America250 programming and events.
By building productive relationships with media, artistic partners and outside companies, publicists/managers, and internal staff, this individual will generate significant and high-impact coverage of a large portion of the more than 2,000 performances and events held at the Center each year. Reporting to the VP of Public Relations, this position will also work closely and proactively with them and other senior/executive leadership, providing strategic input and guidance as it relates to all variety of communications, including crisis communications. This position regularly collaborates with external artistic partners, vendors, and publicists/managers to coordinate publicity efforts. Special projects will vary and evolve from season to season. This role will provide additional media outreach and support as needed for other major events and happenings, artistic or otherwise, to ensure a high level of public awareness and achievement of the institution's earned and contributed goals.
Key Responsibilities
Key Qualifications
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