Job Description
Location: In-Office, Charlotte, NC 28273
Employment Type: Full-Time
About The Vita Agency
The Vita Agency is a full-service marketing agency dedicated to delivering high-impact digital strategies that drive growth and performance for our clients. We specialize in digital advertising, branding, and lead generation, helping businesses scale through data-driven marketing solutions.
We are looking for a Paid Media Specialist with 2-3 years of experience in Google Ads and Meta (Facebook & Instagram) Ads to join our growing team. This role requires an advanced understanding of campaign setup, optimization, and performance analysis across both platforms.
Responsibilities
Plan, launch, and manage Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads (Facebook & Instagram) campaigns.
Conduct keyword research, audience segmentation, and competitive analysis to improve ad performance.
Optimize campaigns for conversion rate, ROI, and cost efficiency while hitting client KPIs.
Continuously monitor campaign performance, adjusting bids, creative, and targeting as needed.
Create and test ad copy, landing pages, and creative variations to maximize engagement.
Utilize Google Analytics, Meta Business Suite, and other tracking tools to analyze performance and provide data-driven recommendations.
Develop weekly/monthly performance reports with insights and strategy adjustments.
Stay up-to-date with Google Ads and Meta Ads policies, algorithm updates, and industry trends.
Collaborate with the creative and content teams to ensure ad visuals and messaging align with brand strategy.
Manage ad budgets effectively to maximize results while minimizing waste.
Requirements
2-3 years of hands-on experience managing and optimizing Google Ads and Meta Ads campaigns.
Expert-level proficiency in Google Ads Manager, Google Analytics, Meta Ads Manager, and conversion tracking.
Strong analytical skills with experience in A/B testing, bid strategies, and performance reporting.
Familiarity with tools like Google Tag Manager, Google Data Studio, and third-party analytics platforms.
Experience in lead generation, e-commerce, or B2B paid media strategies is a plus.
Strong understanding of CPC, CPM, ROAS, and CAC metrics.
Ability to manage multiple campaigns across different industries.
Google Ads and/or Meta Blueprint certifications (preferred but not required).
Excellent written and verbal communication skills.
What We Offer
Competitive salary based on experience
Opportunity for growth within a fast-paced agency
Work with a dynamic and innovative marketing team
Access to industry training, certifications, and career development resources
If you’re passionate about performance marketing and want to work with a data-driven, results-focused team, we’d love to hear from you!
Apply today by sending your resume and portfolio/case studies of past campaign success to stephanie@thevitaagency.com
Company Description
At The Vita Agency, we’re more than just a marketing firm, we’re a growth-driven, innovative, and results-focused team that thrives on helping businesses scale through cutting-edge digital strategies. When you join us, you’re not just taking a job, you’re becoming part of a fast-growing agency that values creativity, collaboration, and professional development.
Here’s why you’ll love working with us: Career Growth & Learning – We invest in your success, offering access to industry-leading training, certifications, and mentorship to keep your skills sharp. Innovative & Impactful Work – You’ll manage high-performance Google and Meta ad campaigns for a diverse range of clients, making a direct impact on their business growth. Collaborative & Supportive Team – Work alongside experienced marketers and creative professionals in an environment where your ideas are valued and your contributions make a difference.At The Vita Agency, we’re more than just a marketing firm, we’re a growth-driven, innovative, and results-focused team that thrives on helping businesses scale through cutting-edge digital strategies. When you join us, you’re not just taking a job, you’re becoming part of a fast-growing agency that values creativity, collaboration, and professional development.\r\n\r\nHere’s why you’ll love working with us:\r\n\r\n Career Growth & Learning – We invest in your success, offering access to industry-leading training, certifications, and mentorship to keep your skills sharp.\r\n\r\n Innovative & Impactful Work – You’ll manage high-performance Google and Meta ad campaigns for a diverse range of clients, making a direct impact on their business growth.\r\n\r\n Collaborative & Supportive Team – Work alongside experienced marketers and creative professionals in an environment where your ideas are valued and your contributions make a difference.
...Local CDL-A Driver (Amazon Intermodal and Dry Van 4-Day Week)**Position Title:** CDL-A Local Truck Driver **Location:** Chicago, IL **Schedule:** 4 days per week, 10-hour shifts (Full-Time)**Compensation:** Starting at $30/hour, with performance-based overtime...
...Join a Thriving Company and Advance Your Recruiting Career! Are you looking to take the... ...Market candidates to clients and present staffing solutions tailored to their business needs... ...preferred; experience in staffing or agency environments is a plus. ~ Knowledge of...
...benefit coverages.* Your Challenges: ** Team Leadership: 70% ** Perform and lead a team of mechanics and flight test technicians throughout day-to-day operations of aircraft flight test and delivery.* Coordinate priorities and task technicians for aircraft...
...Yes Job Description: Seize your opportunity to make a personal impact as a Windows OS Administrator supporting USSTRATCOM. GDIT is your place to make meaningful contributions to challenging projects, build your skills, and grow a rewarding career. At GDIT,...
...Perks Competitive Compensation Career Growth Opportunities Flexible Schedule Job Summary We are seeking a Data Entry Clerk to join our team. In this role, you will accurately transfer information into our database system. Your responsibilities...