Job Description

Job Description

Job Description

About the Role

The Social Media Coordinator plays a critical, hands-on role in driving brand engagement and awareness across all social channels. This position is responsible for daily community management, real-time engagement, and execution of paid media campaigns to ensure PopUp Bagels maintains a responsive, authentic, and data-informed presence online.

You will serve as the frontline voice of the brand—responding to customers, fans, and franchise markets—while also managing tactical components of our paid media strategy to reach new audiences. Working closely with the Social Media Manager, Director of Social & Partnerships, and cross-functional teams, you’ll help transform social conversations into measurable growth for both brand and franchise performance.

This role requires excellent communication skills, sharp attention to detail, and a proactive mindset to identify trends, surface insights, and optimize campaign performance. Weekend and off-hour rotations are required to maintain timely engagement and coverage.

Key Responsibilities

Social Media Management

• Monitor, moderate, and respond to all direct messages, comments, and tagged posts across social channels.
• Work under the direction of the Social Media Manager on daily execution.
• Foster engagement through interactive content (polls, replies, reposts, UGC amplification).
• Track community sentiment and surface insights to the social team.
• Support franchise locations by monitoring and guiding local engagement in alignment with brand standards.
• Maintain and protect the PopUp Bagels brand voice while tailoring tone to different platforms and audiences.
• Participate in a rotating weekend/on-call schedule to ensure consistent community coverage.

Paid Media

• Manage geo-targeted boosts for franchise openings, national campaigns, and local partnerships.
• Optimize campaign performance through A/B testing, targeting refinement, and creative placement.
• Track and analyze performance metrics, including spend, CPM, CPC, and ROI, delivering actionable insights to leadership.
• Collaborate with the Director of Social & Partnerships on testing and scaling paid media initiatives.

Cross-Team Collaboration

• Work closely with the Social Media Manager to align on content calendars, campaign planning, and reporting.
• Partner with freelance creators and agencies to ensure timely delivery and optimization of content for paid and organic use.
• Collaborate with marketing, PR, and operations teams to ensure cohesive messaging across channels.
• Support franchise partners with guidance on social best practices and localized campaign execution.
• Contribute to brainstorms and content ideation, offering data-informed recommendations.

Qualifications

• Must reside within the NYC area/comfortable with commuting to the NYC area.
• 1 - 3 years of experience in social media or paid digital marketing.
• Proven experience managing community interactions on high-volume brand or franchise accounts.
• Hands-on knowledge of Meta Ads Manager, TikTok Ads, and other paid platforms.
• Experience with social listening, scheduling, and analytics tools (Sprout, Archive, etc.).
• Experience compiling social performance reports and presenting actionable insights.
• Working knowledge of brand voice management, tone adaptation, and crisis response protocols.
• Strong writing and communication skills with a knack for building community.

• Strong time management, prioritization, and multitasking ability.
• Analytical mindset with proficiency in interpreting social and campaign data.
• Ability to work independently and collaboratively in a fast-paced, growing brand environment.
• Creative problem-solver who thrives under pressure and maintains professionalism in public interactions.
• Detail-oriented with a commitment to quality and timeliness.
• Flexibility to work evenings, weekends, and holidays as part of a rotating coverage schedule.

What Success Looks Like

• <24 hour response time across DMs and comments.
• Paid campaigns delivered on time, optimized, and reported with clear ROI.
• Fans feel heard and engaged, while franchise markets see meaningful social amplification.
• Smooth collaboration with internal team and freelancers, enabling fast turnaround.

Physical Requirements

• Prolonged periods of sitting at a computer and using digital devices.
• Ability to respond quickly to messages, notifications, and trending opportunities across time zones.
• May be required to attend occasional in-person events or on-site franchise activations.

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