Social Media Director Job at Russell Tobin, Los Angeles, CA

VnFvNlI3dkJRYW12d1dDT3UvRTdMaWlHcVE9PQ==
  • Russell Tobin
  • Los Angeles, CA

Job Description

Creative Director, Social Media

Location: Los Angeles, CA (Hybrid Schedule: Tuesday, Wednesday, Thursday in office)

Salary: $120,000 -165,000

Department: Creative Team

Reports To: SVP, Creative

Role Overview

Our client, a prominent leader in the media and entertainment industry , is seeking a visionary Creative Director, Social Media to define and lead the creative strategy and execution of their brand presence across all social platforms.

This role requires a passionate leader who thrives at the intersection of storytelling, pop culture, and digital innovation . You will be responsible for overseeing a small internal team and external creative agencies, spearheading the development of thumb-stopping, platform-native content that captivates audiences, drives engagement, and elevates the brand's aesthetic across key priorities. The ideal candidate must be a hands-on creator who can ideate, shoot, and edit content quickly.

Key Responsibilities

Creative Leadership & Direction

  • Vision & Strategy: Lead the creative development and personally contribute to innovative social media campaigns that align with brand goals.
  • Team & Agency Management: Oversee a small internal team and serve as the primary liaison with external creative agencies, providing clear direction and mentorship to ensure high-quality, on-brand output.
  • Content Production: Direct and contribute to the creation of original content, including video, motion graphics, memes, and interactive formats tailored for platforms like TikTok, Instagram, Facebook, Pinterest, YouTube, X, and Reddit.

Innovation & Performance

  • Trendspotting: Stay ahead of emerging trends, platform updates, and audience behaviors to inform ideation and creative execution.
  • Agile Content Creation: Develop and execute content quickly, including shooting, editing, and posting directly from mobile devices when necessary ("create on the fly").
  • Performance Optimization: Integrate performance data to evaluate campaign success and iterate on creative strategies for continuous improvement in engagement and reach.

Collaboration & Production

  • On-Set Presence: Attend film shoots, red carpets, premieres, fan events, and other key events to capture compelling behind-the-scenes and live social coverage (estimated 40% travel).
  • Stakeholder Communication: Effectively present and communicate creative ideas, and diplomatically manage and implement feedback from stakeholders and leadership.
  • Project Management: Oversee timelines, deliverables, and communication across internal teams and external partners, demonstrating strong project management skills and production efficiency.

Qualifications

Experience & Expertise

  • 8+ years of experience in creative direction, content creation, and leading/inspiring Social teams, with a strong focus on digital content.
  • Proven success creating high-performing social content within the entertainment/media industry.
  • Deep understanding of platform-specific best practices, audience behaviors, and the technical requirements for content on key platforms (e.g., TikTok, Instagram, X).
  • Proficiency in using Adobe Creative Suite (e.g., Premiere Pro, Photoshop) along with industry knowledge of mobile content capture and native social media editing tools.
  • Must provide a strong portfolio/case study showcasing innovative, high-performing social content.

Leadership & Soft Skills

  • Exceptional leadership, communication, and diplomatic skills for managing teams, talent, and stakeholders in fast-paced, unpredictable environments.
  • Proven track record of success in developing, mentoring, and managing creative teams.
  • Ability to grasp the client's brand aesthetic and creative execution style quickly and effectively.
  • Comfortable working both independently and in a collaborative, cross-functional team environment, balancing multiple projects and meeting tight deadlines with a "can-do" attitude.

Preferred Characteristics

  • Familiarity with paid media, performance marketing, and paid social metrics.
  • Experience or background in motion design or AR filters.
  • Understanding of community management and fan engagement strategies.
  • Deep competitive knowledge of how entertainment brands drive viral buzz and engagement.
  • Comfortable working with and directing on-screen talent.

Job Tags

Work at office,

Similar Jobs

Catholic Charities Wichita

1st Shift Homeless Shelter Support Provider - St. Anthony Family Shelter Job at Catholic Charities Wichita

 ...Join Our Mission-Driven Team as a 1st Shift Homeless Shelter Support Provider! Location: Wichita, KS Organization: St. Anthony Family Shelter Type: Full-Time | In-Person | Wednesday - Sunday 8am-4pm; Monday and Tuesday Off Are you passionate about supporting... 

Texas Childrens Hospital

Physician Assistant or Pediatric Nurse Practitioner Acute Care - Emergency Medicine Job at Texas Childrens Hospital

 ...searching for a Physician Assistant or a Pediatric Nurse Practitioner who is motivated to work...  ...maintenance for well children, episodic care for ill children, and comprehensive care...  ...network in the country; Texas Children's Urgent Care clinics that specialize in after-hours... 

Jackson Hewitt

Bookkeeper Job at Jackson Hewitt

 ...Bookkeeper We are seeking a detail-oriented and organized Bookkeeper to manage client's financial records. The Bookkeeper will be responsible...  ...at a min) and providing to clients, using mainly QuickBooks Online but possibly other tools as needed, requested Maintain and... 

Harvard University

Digital Asset Manager Job at Harvard University

 ...external audiences the story of HLS and its faculty, students, and alumni.The Communications Office is seeking a highly skilled Digital Asset Manager to oversee the acquisition, cataloging, curation, and distribution of a rapidly growing archive of photographs and videos,... 

Beth Abraham Center

Registered Nurse (RN) Supervisor Evening Shift Job at Beth Abraham Center

 ...Beth Abraham Center is hiring a Registered Nurse (RN) Supervisor to work at our Skilled Nursing Facility for our evening shift in Bronx, NY. 3:00 PM - 11:00 PM Now Offering a $5,000 Sign-On Bonus!!! Duties: Complete resident care requirements by scheduling...