Job Description

Marketing Analytics Consultant

6 Month Contract

Hybrid - NYC

$65-75/hr

About the Role:

We are seeking a Marketing Analytics Consultant with expertise in data analysis, AI-driven insights, and digital marketing. This role will focus on providing actionable insights, optimizing cross-platform campaigns, and developing business strategies informed by data. The ideal candidate will excel at creating data visualizations, managing campaigns, and using emerging technologies to drive business growth.

Key Responsibilities:

• Provide data-driven insights to optimize decision-making and business strategies, using AI and advanced analytics tools (e.g., Google Analytics).
• Lead and optimize cross-platform marketing campaigns, leveraging AI and data analysis to improve performance and ROI.
• Develop strategies informed by AI-driven insights to boost client engagement, organic traffic, and operational efficiency.
• Integrate AI to improve data interpretation, automation, and marketing performance.
• Use tools like Tableau, Power BI, and Looker to create reports and dashboards that clearly communicate insights.

Qualifications:

• Proven experience in marketing analytics and AI-driven data analysis.
• Expertise in Google Analytics (GA4), Salesforce, and Google Tag Manager.
• Strong proficiency in data visualization (Tableau, Power BI).
• Experience in SEO, content strategy, and digital marketing.
• Leadership experience and excellent communication skills.
• Familiarity with marketing automation tools like HubSpot.

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