Job Description

Title: Search Engine Optimization (SEO) Strategist

Department: Search Engine Optimization

Reports to: Director of SEO & Social Media

FLSA: Non-Exempt

Overview:

We are searching for a client-focused Search Engine Optimization (SEO) Strategist to develop and execute tailored SEO strategies that enhance our clients’ online presence and achieve their business goals. The ideal candidate will blend technical SEO expertise with outstanding communication and presentation skills to manage client portfolios, deliver actionable insights, and foster long-term partnerships. This role is perfect for a strategic thinker who excels at translating complex SEO concepts into compelling, client-friendly narratives.

KEY RESPONSIBILITIES:

• Design and implement customized SEO strategies to boost clients’ organic search rankings, traffic, and conversions, aligning with their unique objectives.
• Manage a portfolio of clients, serving as their primary point of contact for SEO initiatives, updates, and performance reviews.
• Conduct thorough keyword research, competitive analysis, and technical audits to identify opportunities and present data-driven recommendations to clients.
• Oversee on-page, off-page, and technical SEO efforts, collaborating with internal teams and clients to ensure seamless execution.
• Deliver engaging, clear, and visually compelling presentations to clients, explaining strategies, progress, and results in a way that builds trust and confidence.
• Analyze campaign performance using tools like Google Analytics, SEMrush, or Ahrefs, and communicate actionable insights through detailed reports and meetings.
• Stay current on search engine algorithm updates, industry trends, and best practices to provide clients with cutting-edge solutions.
• Build strong client relationships through proactive communication, responsiveness, and a consultative approach to problem-solving.

QUALIFICATIONS & SKILLS:

• 4+ years of experience in SEO, with a proven ability to drive organic growth and manage client-facing projects.
• Exceptional communication and presentation skills, with experience translating technical SEO concepts for diverse audiences.
• Hands-on expertise with SEO tools such as Google Search Console, Moz, Screaming Frog, or similar platforms.
• Strong analytical skills to interpret data and present it in a clear, persuasive manner.
• Experience managing multiple client accounts or stakeholders simultaneously, with a focus on delivering results and exceeding expectations.
• Knowledge of HTML, CSS, and website architecture is a plus.

PHYSICAL DEMANDS:

• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• The employee will spend up to 50% of time sitting at desk, typing on keyboard, viewing computer monitor, answering telephone calls.

SELECTION GUIDELINES:

Formal application, rating of education and experience; oral interviews and reference check; job-related tests may be required.

EEO

USIM is an equal opportunity employer and is committed to providing a work environment that is free of discrimination and harassment. It does not discriminate against applicants or employees with respect to any terms or conditions of employment on account of race, color, religion, creed, national origin, ancestry, sex, sexual orientation, age, genetic information, physical or mental disability (actual or perceived), medical condition including genetic characteristics, marital status, citizenship status, military service status, gender, gender identity, registered domestic partner status, or any other characteristic protected by applicable federal, state or local laws. USIM also prohibits discrimination based on the perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics. This commitment applies to all persons involved in the operations of USIM, and prohibits unlawful discrimination by any employee of USIM, including supervisors and co-workers. All employment decisions shall be consistent with the principles of equal employment opportunity.

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