Job Description

Dunham's Sports - a Midwest specialty sporting goods retailer has an immediate opening for a full-time Social Media Specialist to join the Marketing team at our corporate headquarters in Troy, MI.

This is a full-time position. (Not Remote or Hybrid)

The ideal candidate must have agency experience, be able to execute and develop Social Media Strategies & Create omnichannel Content.

Key Responsibilities :

• Develop Social Strategy under guidance from Management
• Collaborate with the merchandising group in developing & executing social strategy
• Anchor strategy to Dunham’s core business and include all major categories
• Create and publish daily content to be leveraged across marketing channels
• Develop Social Media analytics and reporting framework with monthly reporting using the key metrics of audience growth, engagement, web traffic
• Grow Instagram and Facebook audiences to start
• Explore opportunities for Twitter, YouTube, LinkedIn and other social platforms and make recommendations on how Dunham’s can leverage each
• Manage paid Social Media Advertising, particularly Facebook, continuing to grow this channel in the key metrics of clicks and sales
• Identify opportunities to leverage user-generated content, moderate UGC content
• Create a plan for testing & managing the use of Social Influences
• Social listening and tracking to identify trends and adjust execution if needed – sporting goods retailers, other retail leaders, brand leaders

Candidate Experience :

• Possess a comprehensive understanding of various social media platforms, particularly Facebook & Instagram
• Experience building and executing a social media strategy, including competitive research, benchmarking, messaging and audience identification
• Experience creating and managing editorial & content calendars
• Experience developing & optimizing content for audience engagement
• Experience creating and managing an influencer network with experience using 1 or more social influencer platforms
• Experience using social analytics tools
• Experience with photography and videography, including storyboarding, producing and editing for use in social media
• Graphics design experience
• Experience executing and reporting on social media ads
• Experience creating content leveraged across all digital channels
• 5+ years of experience
• Agency experience is required

Benefits:

• Medical, prescription, dental, and vision insurance
• Short and long-term disability insurance and Employer-provided life insurance
• 401(k) savings plan
• Paid vacation, PTO and Paid holidays
• Merchandise discounts at any of our stores

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